Scanner reveal
A scan beam sweeps across your car or product and shows it as an x-ray, a heat map or a blueprint on each pass, then ends on your brand.

What Vidova will do
Make a 15-second, 16:9 ad for my car detailing shop. A scan beam sweeps across my car, and everything behind the beam shows the same live footage drawn in another way: x-ray outlines, a thermal heat map, a blueprint drawing. The last pass gives back the real, glossy car and my brand. The idea is that we see what other shops miss. Footage: I attach one steady wide shot of the whole car on a dark background, about 6 seconds, for the opening and the ending. I also attach close shots of the same car: a body panel with the fuel cap and a taillight, and the dashboard gauges. No handheld shake. Look: Dark and precise. Grade every shot cool and deep, with a vignette. The beam is a thin cyan line of light (#8ff7ff) that leans about 7 degrees, with a hot core and a soft glow. It bends the picture a little where it passes and lights the car near it. Ahead of the beam the frame stays in the old mode. Behind it the new mode draws in, a little brighter at first. No labels, no frames and no other graphics. The modes: X-ray is glowing white-cyan outlines on deep blue (#020a1e) with fine scanlines. Thermal is a heat map from black through purple, magenta and orange to white, so the taillights glow white-hot. Blueprint is thin white lines on blueprint blue (#0a347e) with a drafting grid. Use x-ray on the whole car and the gauges, thermal on the panel, and blueprint on the dashboard. Timing: Use a driving electronic track at about 92 BPM with a break where the bass drops out for about 2 seconds. Start the music so the hit after the break lands at 11.6 seconds. At 0.15 seconds, the beam sweeps right across the wide shot and leaves it in x-ray. At 2.4 seconds it sweeps left and turns it to thermal. At 4.1 seconds, cut to the panel, still in thermal, and at 4.6 seconds sweep it to x-ray. At 6.7 seconds, cut to the dashboard in x-ray, and at 7.2 seconds sweep it to blueprint. Cut on the downbeats. Each shot pushes in slowly. Hero moment: At 9.3 seconds, cut back to the wide shot, still in blueprint. My brand is already there as blueprint lines. From 9.6 seconds, the last pass sweeps slowly through the music's break and gives back the real picture. On 11.6 seconds, as the beam leaves the frame, a riser stops, a deep impact hits with the music's return, a light flash blooms, and the shot punches in 5 percent in three frames, then keeps creeping in. Brand: My business name in heavy wide capitals (Unbounded, 92 pixels high) in off-white, with my line "We see what others miss" under it in small tracked capitals in pale cyan. Left aligned on the dark floor in the lower left. It drifts slowly to the right until the end at about 15 seconds. Sound: The music at 85 percent. A quiet electronic sweep rides each pass except the last. The riser and the impact land only on the hit. No whoosh on the cuts.





