VidovaJeweler's loupe
A jewellery ad. A glass loupe glides over your pieces and magnifies them inside the lens, follows the ring across the cuts and settles on the stone.
What Vidova will do
Make a 12-second, 9:16 ad for my jewellery brand where a jeweller's loupe glides over my ring. Inside the round glass the ring shows big and crisp, with a curved edge and a thin rainbow fringe at the rim, while the frame outside stays at the wide shot, a little darker and a touch soft. The loupe settles on the stone, a glint flares, and my brand appears under it. Add no other text. Footage: I attach three shots where the ring is small in the frame: a hand opening a ring box, a ring slipped onto a finger by a fire, and two rings on a stone in a pool of light. The last shot has a plain dark area for the brand. Loupe: Draw a real glass loupe, about half the frame wide, with a chrome barrel lit from the top left, a soft window reflection on the glass and a soft shadow on the footage below it. Do not use a cropped rectangle or a flat circle. Magnify about two times on the box shot and about 1.5 times on the other two. The loupe always follows the ring on a smooth curve and never stops dead: after its last place it keeps pushing in a little. Timing: From 0 to 4.5 seconds, the loupe hovers over the closed box, the lid opens, the ring and its stone appear big inside the lens, and the loupe settles on the stone. Hard cut at 4.5 seconds to the finger: the loupe follows the ring onto the finger. Hard cut at 8.3 seconds to the rings on the stone: the loupe settles where the front ring crosses the back one, so the lens holds crisp metal edges and the back ring's bright rim, not the blurry inside of a band. Push in slowly on every shot. Glint and brand: At 10 seconds a soft star of light flares on that bright rim inside the lens. A quarter of a second later, my brand, VERRA, fades in under the rings in Bodoni Moda capitals, warm white and widely spaced. "FINE JEWELRY" follows in small spaced capitals in pale gold. Sound: A slow, sensual lounge track such as Majestic, started so its bass comes in on the first cut. A riser peaks on the glint, a soft low hit lands on the same frame, and a light sparkle rings with it. Fade the music out over the last second. No other effects.
