Rain on the lens
A night ride seen through wet glass. Raindrops bend the city behind them, each cut is a wiper pass, and your brand is wiped into the fogged glass.

What Vidova will do
Make a 14-second, 9:16 night ad for my ride service, seen through a windshield covered in rain. Every raindrop is a small lens that holds a tiny, sharp, upside-down copy of the city lights behind it, while the street around the drops stays soft. Each cut is a wiper pass. End on my brand as clear letters wiped into the fogged glass. Add no other text. Footage: I attach four night shots with lights in them, in this order: rain on a window with a traffic signal, traffic seen from above, a passenger with headphones on a night ride, and the road ahead from the car. The last shot is at least five seconds long. Rain: Cover the whole film with rain on the glass. Small beads sit everywhere, a few big drops have uneven edges, and some drops slide down in short stops and starts and leave a trail of small beads. Every drop has a thin dark rim and a small highlight. Keep the focus on the glass, so the footage behind the drops is a little soft. Wipers: Cut every 2.96 seconds, on the beat, at 2.96, 5.92 and 8.88 seconds. Each cut is one wiper pass of about half a second from a pivot under the frame: a sharp dark rubber blade with its arm beside it and a short smear behind it. The next shot appears behind the blade while the old shot stays on the side the blade has not reached. The blade wipes the glass clean, then the drops come back one by one. The first pass goes left to right, the next right to left, like a real wiper. Look: A night grade over everything: richer colour, more contrast, teal in the shadows and warm lights. Push in slowly on every shot. Ending: At 11.9 seconds the glass fogs over in under a second, soft and grey-blue with a fine grain. Half a second later, my brand, NOCTA, in heavy Montserrat capitals, with "RIDES AFTER DARK" in small spaced capitals under it, is wiped clear into the fog from left to right, like a finger on a window. The letters are clear glass, so the road and the drops show through them. Sound: Rain and distant city traffic under the whole film. A smooth night track around 120 BPM, such as Hazy After Hours, starting on a downbeat so the passes land on the beat. A soft swish on each wiper pass, peaking in the middle of the pass. A riser peaks as the brand clears and a deep soft impact lands on the same frame. No other effects.





