Letters as windows
A travel ad on one giant word. Each letter is a window into a different shot of the place, and the camera flies through the last letter on the drop.

What Vidova will do
Make a 13-second, 16:9 travel ad for my agency's Venice trip. Spell the destination in one giant word where every letter is a window into a different live shot of the city. Fly through the last letter into its shot full frame on the music's drop. End on my brand burned into a final shot, with the offer under it. Footage: I attach seven wide shots of Venice, one per letter of VENEZIA. Use gondolas at a canal mouth, the bell tower across the water, a wooden water taxi, a gondolier in a side canal, the Grand Canal, a tall church tower for the narrow I, and a gondola seen from above for the A. I also attach one calm closing shot of gondolas at dusk. Play the footage inside the letters at 62 percent speed, with AI smoothing. Look: Set the word in heavy condensed capitals (Anton), 68 percent of the frame wide, on a near-black wall. At first only the thin warm rims of the letters show. From 0.1 seconds, the windows light up one by one, left to right, 0.1 seconds apart. Each letter flashes warm white and cools into its shot, with a soft warm glow on the wall around it. Grade every shot warm and rich, with a little more contrast and saturation, a warm white balance and a soft vignette. From 0.9 to 4.6 seconds, push in slowly and track right while the word turns in depth. The first letters come toward the lens and each letter sits at its own depth, so the letters spread and slide past each other. The footage sits far behind each letter, so it slides inside the window like a view through glass. At 4.6 seconds, rush at the last letter on a hard ramp, with a zoom blur that grows with the speed. The other letters fly out of the frame. At 5.6 seconds, on the drop, the camera passes through the A with a warm light flash and its shot fills the frame. Let it settle and keep pushing in slowly until 8.06 seconds. Close, 8.06 to 12.8 seconds: Cut on the beat to the dusk shot, full frame. After 0.35 seconds, the whole frame darkens like smoked glass, except inside the letters of my brand, ALTAMAR. The letters light up one by one and stay clear and bright, with a warm edge. Then wipe in the offer under the brand in small, widely spaced capitals: "Venice · 4 nights · from €590". Sound: Use an uplifting travel house track with a hush and a big drop, and start it so the drop lands at 5.6 seconds. Add a glass-bead sparkle as the windows light up. Add a riser that stops on the flight, with a short sub hit on the same frame. Add a soft triangle ring as the last letter of the brand lights up. Fade the music out over the last 1.2 seconds.





