App ad with a device
A wide ad for an app or web service. Your screen recording plays inside a phone on a soft background, with one line per step beside it.

What Vidova will do
Make a 17-second, 16:9 ad for my app, for my website and YouTube. My own screen recording plays inside an upright modern phone on a soft light gradient, jumping between the moments my product does something, with one plain line beside the phone for each step. It ends on my brand and one action as a sentence while the product still plays. Footage: I attach one vertical screen recording of my product, from a phone or from a browser at phone width. Pick two to five taps where the product does something a buyer wants. Each step runs from about one second before its tap to the result, never more than 6 seconds, so the ad shows what people get instead of a tour of the interface. The recording plays at real speed. Between steps it jumps inside the one clip, so the phone and the screen move as one object. The phone: Upright and never tilted, with a 19.5:9 screen, a thin bezel and the corners of a current phone. Its body is about 82 percent of the frame height at the start and 85 percent at the end, so it never touches the edge. The recording fills the screen's width at its own shape and is never stretched. When my recording is a browser and shorter than the screen, fill the space above and below it with my page's own background colour, so it reads as the status bar and the browser bar. When a step shows a page of another colour, such as a dark page or a dimmed pop-up, those bars change with it on the cut. Look: The background is a pale tint of my brand colour, lighter at the centre (#f6f3ff) and deeper at the edges (#ddd4ff), and its light drifts slowly toward the phone. The text is near-black ink (#16122b) and my brand colour is the accent, made darker if it needs to read at 4.5:1. The phone sits on the right, or on the left if I ask. Nothing is drawn over the phone. The phone fades in over 0.4 seconds and pushes in slowly from 96.5 to 100 percent across the whole ad, eased, with no punches. Text: Each step gets one line of 4 to 10 words, written as what the person gets, with one word in the accent. Set it in Space Grotesk 700, up to 96 pixels, at most three lines, in the free side of the frame and 70 pixels clear of the phone. Each line rises in word by word and fades out over 0.18 seconds at the end of its step. Every line is a sentence, with no middle dots. The steps run from 0 to 4 seconds, 4 to 7.8 seconds and 7.8 to 12.1 seconds. Ending: From 12.1 seconds, play a stretch where my result plays, starting on the tap that opens it. My brand comes up in Space Grotesk 700, up to 170 pixels, in the accent. Under it, my action appears as one sentence that names my site, in Red Hat Display 600, up to 48 pixels. The ad ends at about 16.6 seconds. Sound: The music is the only sound. Use a calm, modern bed at about 100 to 120 BPM with a soft steady pulse, such as soft electronic with piano, and no busy drums. Start it just before a downbeat, so its 0.3 second fade-in is full on the first beat. Keep it low, at 45 percent, and fade it out over the last 2.4 seconds. Add no taps, clicks, whooshes or risers.


