Testimonial quote card
A feed ad that carries one customer's words. The quote builds in a large serif, one phrase per shot, and ends on the customer's smile.

What Vidova will do
Make a 10-second, 4:5 feed ad that carries one customer's words about my business. Her quote builds on a band in the lower part of the frame, one phrase per shot as the visit reaches the moment the phrase talks about, so the last words land on her smile. Close with her first name and my business name. Footage: I attach two or three shots of one visit in order, such as the welcome, the work and the result, with the faces in the upper part of the frame. The last shot is her result and holds the longest. I give you her quote in her own words and her first name. Look: Soft daylight on every shot: temperature +4, contrast +6, exposure +0.04. Every shot creeps in 5 percent and is still moving at the cut. No stars, no review card and no badges. The band: At 0.2 seconds a warm off-white band (#f4efe8) rises from the bottom of the frame in 0.5 seconds and stays to the end. It is opaque and never covers a face. The quote: Split her quote at its natural pauses into one phrase per shot. Set it in Instrument Serif at 74 pixels in near-black (#22201d), centred, one phrase per line, with opening and closing quote marks. Each phrase rises in word by word about 0.2 seconds after its cut, at 0.55, 3.1 and 5.7 seconds, and stays. The whole quote is on screen for her result. Ending: At 6.7 seconds her first name blurs in under the quote with the visit and my business name, in Red Hat Display 600 at 40 pixels, with the business name in a sage accent (#456e51) or a colour from my uniforms. The video ends at about 9.9 seconds. Sound: The room's own sound at half level, levelled from cut to cut so no shot jumps. A soft track at 35 percent, in over 0.8 seconds and out over the last 1.2 seconds.





