Local business promo

Make a 13-second, 9:16 promo for my local business from my own phone clips, with no one talking to camera. A setup line I give you holds over my strongest clip with its real sound, and a few quick shots of the work follow. Then one cut to the payoff shot changes the caption to my payoff line, and my business name, my area and one action land under it while the footage keeps moving. Footage: I attach one strong clip of the work, the product or the place, with movement and its own sound, to hold for 3 to 9 seconds. I attach one clip for the payoff, such as the finished cut, the full cup or a customer's reaction, and up to five quick clips of the work. Horizontal clips fill the vertical frame with no bars. Text: I give you two lines. The setup is something the viewer knows, 3 to 12 words. The payoff turns it, 2 to 14 words, and never names my business. Set them in plain white Red Hat Display at 76 pixels, sentence case, with a soft dark scrim behind them, inside the safe zone. Never put text on a face, the hands at work or the product. Hook, 0 to 4.6 seconds: Open on the strongest moving moment with its sound, the music low under it. The setup line blurs in word by word from the first frame in the top third. The shot creeps in slowly, punches in 10 percent at about 2 seconds and keeps creeping. From 4.6 to 8 seconds, quick shots of 0.6 to 3 seconds show the work in order, with routine prep at 1.5 times speed. The setup line stays on. It hops between the top band and the low band to stay off the work, and it hides over a shot that leaves no clear band. Reveal: At 8 seconds, hard cut to the payoff shot. On the same cut the caption changes to the payoff line, in the band the subject leaves clear. It holds about 3 seconds and fades. At about 11 seconds, in the same band, my area rises in small tracked capitals, then my business name in large type, then one action and my contact on one line, left-aligned and inside the safe zone. The shot keeps creeping in to the last frame. Look: One warm grade on every shot: a little warmer, saturation and contrast up 8 and a light vignette. Take one accent colour from the footage, such as a sign or an apron, for the words I mark and for my offer line under the payoff, if I give one. No boxes, chips, buttons or logo before the end. Sound: Every clip keeps its real sound at full level. A low music bed picked from my mood runs at about 35 to 40 percent and fades out over the last 0.8 seconds. The cut to the payoff is a hard cut with no added sound. If I ask for a hit, add a flash, a riser and an impact, with the music out for one beat.