Product ad, square
A square feed ad for a small product brand: the product comes alive as the picture warms, then the making, the product at home and an end card.

What Vidova will do
Make a 15-second, 1:1 feed ad for my small product brand. The first shot plays cold and flat until my product comes alive, then the whole picture blooms into a warm look as the music comes in. After that, show the making, the product in a home and the packing, and end on my brand name and one action. Footage: I attach one clip of my product coming alive with its own sound, such as a wick catching, a lamp switching on, a lid opening or a pour. I also attach clips of the making, the product in use at home and the packing, and one moving clip of the product with the top quarter of the frame clear for the end card. Hook, 0 to 3 seconds: The first shot is cold and dim: temperature -22, exposure -0.35, saturation -28. The music plays at a quarter of its level. At about 0.85 seconds, when the product comes alive, a warm copy of the picture fades up over 0.55 seconds with a soft orange light leak (#ffb36b), and the music rises to full over 0.5 seconds. From then on every shot has the warm look: temperature +14, saturation +12, contrast +8, vignette 16. Middle: At 3 seconds, show the making with one short line I give you on a dark band (#1b130d) at the bottom. At 5.6 seconds, show the product at home with no text. At 8.4 seconds, show the packing at 1.5 times speed with a second line on a dark band at the top. Put each band on the edge the product leaves clear. The lines are Red Hat Display 600 at about 62 pixels in warm white, one line each, and the words rise in one by one. Every shot creeps in slowly and is still moving at the cut. Ending, 11.3 to 15 seconds: Over the moving product, a cream band (#f3ebe1) drops in from the top in 0.45 seconds. My brand name rises in Fraunces 500 at 112 pixels, then my action line blurs in under it in Red Hat Display 600 at 44 pixels, with my web address in an accent colour taken from the product. Sound: Every clip keeps its own sound, and the end shot sits at a quarter of that. Use a warm, steady song with no break inside the ad, and put a downbeat on the bloom. It fades out over the last 1.2 seconds. Add no sound effects.




