Multi-product sale grid
A feed ad for a shop's sale. A grid of moving product tiles builds on the beat, one tile fills the frame, and the sale line lands.

What Vidova will do
Make a 9-second, 4:5 feed ad for my shop's sale. A grid of four moving product tiles builds on the beat, one tile punches to the full frame as the hero while my sale line lands on a band, then a hard cut brings the grid back with other footage of every product under my shop's name. Footage: I attach eight clips of my own shop's products, three or four products in all, each moving: lit, poured, packed or in a room. Four are for the opening grid and four are for the closing grid. One clip can fill a tile in both grids from different seconds, but no second plays twice. The hero's clip needs about 9 beats of footage, so it lands last. Never mix in another brand's products. The grid: On a dark mat (#1d1712), the tiles land a half beat apart from the first downbeat, each growing from 55 percent with one small overshoot, until the grid is full. Every clip keeps playing and creeps about 6 percent inside its cell. Hero moment: On beat 4, at about 2.2 seconds at 118 BPM, the hero tile punches from its cell to the full frame in under a beat, with motion blur, and keeps creeping in. On the next beat an opaque red band (#a8321c) opens at the bottom edge, and my sale line, 3 to 8 words, rises in word by word in warm white Bricolage Grotesque 800 at up to 84 pixels. It holds until beat 10, at about 5.2 seconds. Ending: On beat 10, a hard cut brings the grid back with other footage of each product: the making, the packing, the room. The tiles grow from 80 percent and land 3/8 of a beat apart, so the grid is full about one beat after the cut. My shop's name sits on the mat in Bricolage Grotesque 800 at 104 pixels, and where to shop sits under it at 46 pixels, with my web address in a warm accent (#e39a5c). The sale line never repeats the name. Look: One light shop grade on every clip: a little warmer, saturation up 4 and contrast up 8. Every line reads at 4.5:1 and no line has a middle dot. Music: Music only. Use a house, pop or disco track with a steady beat, started on a downbeat at 80 percent and faded over the last 0.8 seconds. The clips play silent.




