Grand opening announcement
A reel for a new shop, cafe or restaurant. The name stands in giant letters that show the place already working, with the date and address under it.

What Vidova will do
Make an 11-second, 9:16 reel that announces the opening of my new shop. My shop's name stands as giant letters on a dark smoked wall, and every letter is a window into the place already working. The opening date and the address slam in with it, then the camera flies through one letter into the shop, and the last shot carries the opening time and my offer for the first customers. Footage: I attach two to four clips of the place working for the letters, two quick clips of the place alive, and one last clip of the place moving, with the top or the bottom of the frame free for the text. The letter the camera flies through shows the best inside shot, and that clip plays on full frame after the flight. The quick shots use seconds the letters did not show. Keep each clip's own sound at 80 percent. The wall, 0 to 2.6 seconds: The name is my shop's name or a short form of it, 3 to 8 letters, in Anton capitals, 64 percent of the frame wide and centred. From 0.08 seconds the windows light up one by one, 0.1 seconds apart, and the letters drift in depth as the camera pushes. Behind them, the shot I fly into plays dimmed under a smoked wall (#120c08 at 80 percent), fading in over 0.35 seconds and pushing in slowly. The opening date I give you slams in above the name in Anton capitals in an amber accent (#f0a24a). The address I give you sits under the name in Red Hat Display, in cream (#f7ecdc). The flight: At 2.6 seconds the date and the address fade and the camera rushes at the target letter. At 3.6 seconds it passes through that letter with a light flash and lands in its shot, full frame, on the downbeat of the music. The shot settles and keeps creeping in. At about 4.95 seconds, two quick shots of about one second each show the place alive, each pushing in about 8 percent. Ending: At about 6.9 seconds, cut to the last shot. It plays clean for a moment, then an opaque band in the wall colour drops in on the side the shot leaves clear. The opening time I give you rises on it word by word in large Anton capitals, and my offer for the first customers blurs in under it, with the words I mark in the accent. The shot creeps in about 6 percent to the end. Every word is on screen once: the opening line and the offer never repeat a word of the date or the address. Look: One warm grade on every shot, a little warmer, with more saturation and contrast and a soft vignette. No middle dots or bars in any line. Sound: Use a house, funk or pop track with a clear downbeat, and start it so that downbeat lands on the flight at 3.6 seconds. It plays at 45 percent under the wall, rises to 70 percent into the rush, hits full on the flight and fades over the last second. Add no sound effects.





