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How long should a Reel be? Best length and limits (2026)
Instagram Reels can run 20 minutes, but only Reels up to 3 minutes reach new viewers. What Instagram says, what a study of 9.7 million Reels found, and what to aim for.
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Specs and lengths
Sizes, lengths, frame rates and export settings for Reels, TikTok, Shorts, YouTube and video ads, checked against each platform's own help pages.
How long should a TikTok or YouTube Short be? Limits and pay (2026)
TikTok pays only for videos of at least 1 minute. YouTube Shorts run up to 3 minutes and earn from views, not length. The limits, the pay rules and what studies found.
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How long should a video ad be on Meta, TikTok and YouTube? (2026)
TikTok recommends 21 to 34 seconds, Meta a 15-second maximum for in-stream, YouTube 6-second bumpers. Every ad length limit and recommendation from the platforms.
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Best export settings for Instagram Reels (2026): size, fps, bitrate
Export Reels as an H.264 MP4 at 1080 × 1920, 30 or 60 fps, under 25 Mbps, then turn on Upload at highest quality. What Instagram states and why quality still drops.
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30fps vs 60fps for Reels and TikTok: which is better? (2026)
Instagram, TikTok and YouTube accept up to 60 fps. When 60 fps makes Reels and TikToks look smoother, when 30 fps is the better choice, and the bitrate each needs.
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Meta and TikTok video ad sizes, specs and safe zones (2026)
Facebook and Instagram video ad specs from Meta's Ads Guide and TikTok in-feed ad specs: sizes, ratios, lengths, file limits, text and safe zones, checked October 2026.
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Reel cover size and YouTube thumbnail size, Shorts included (2026)
Reel covers are 9:16 JPEGs and the profile grid crops them. YouTube asks for 3840 × 2160 thumbnails and 2160 × 3840 for Shorts. Sizes and rules from Instagram and YouTube.
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