VidovaMeta and TikTok video ad sizes, specs and safe zones (2026)
Facebook and Instagram video ad specs from Meta's Ads Guide and TikTok in-feed ad specs: sizes, ratios, lengths, file limits, text and safe zones, checked October 2026.
Vidova teamLast updated
The short answer
Make Meta and TikTok video ads vertical. Meta's Ads Guide asks for 9:16 at 1440 × 2560 pixels for Facebook and Instagram Reels and Stories, 9:16 at 1080 × 1920 for Instagram Feed and 4:5 at 1440 × 1800 for Facebook Feed. Use MP4 or MOV, H.264 and AAC audio, up to 4 GB. TikTok takes 9:16 video from 540 × 960, up to 500 MB and 10 minutes.
Key takeaways
- Meta Reels and Stories: 9:16 at 1440 × 2560, MP4 or MOV, H.264, stereo AAC at 128 kbps or more, 4 GB at most.
- Facebook Feed: 4:5 at 1440 × 1800, from 1 second to 241 minutes.
- Meta safe zone on Reels and Stories: keep 14% of the top, 35% of the bottom and 6% of each side free of text and logos.
- TikTok in-feed: 9:16 at 540 × 960 or more, up to 10 minutes and 500 MB, at least 516 kbps. TikTok gives its safe zone as files to download.
Facebook and Instagram video ad specs
| Placement | Ratio | Resolution | Length | Primary text | Headline |
|---|---|---|---|---|---|
| Facebook Feed | 4:5 | 1440 × 1800 | 1 second to 241 minutes | 50 to 150 characters | 27 characters |
| Facebook Reels | 9:16 | 1440 × 2560 | No maximum | 40 characters | 55 characters |
| Facebook Stories | 9:16 | 1440 × 2560 | 1 second to 3 minutes | 125 characters | 40 characters |
| Instagram Feed | 9:16 | 1080 × 1920 | 1 second to 60 minutes | 125 characters | Not listed |
| Instagram Stories | 9:16 | 1440 × 2560 | 1 second to 60 minutes | 125 characters | Not listed |
| Instagram Reels | 9:16 | 1440 × 2560 | 0 seconds to 15 minutes | 44 characters | Not listed |
Sources: Meta Ads Guide pages for Facebook Feed, Facebook Reels, Facebook Stories, Instagram Feed, Instagram Stories and Instagram Reels. The pages show the Awareness objective. With Awareness and some reach goals, the Facebook Feed footer with the headline and the button does not show on mobile.
Rules that apply across these placements:
- File: MP4 or MOV on every placement, and GIF on every placement except Instagram Reels.
- Video: H.264, square pixels, fixed frame rate and progressive scan. The Instagram Feed page does not list these settings.
- Audio: stereo AAC at 128 kbps or more. Sound is optional on every placement and strongly recommended for Reels.
- File size: 4 GB at most.
- Minimum size: 120 × 120 pixels for Facebook Feed, 250 pixels wide for Stories and Instagram Feed. Instagram Reels ads need 250 pixels wide under 30 seconds and 500 pixels wide from 30 seconds.
- Containers: no edit lists or special boxes in the file.
Meta safe zones for Reels and Stories
On Facebook Reels, Facebook Stories, Instagram Stories and Instagram Reels, the Ads Guide says to leave about 14% of the top, 35% of the bottom and 6% on each side free of text, logos and other key elements. The profile icon and the call-to-action button sit there.
| Frame | Top | Bottom | Each side | Safe area |
|---|---|---|---|---|
| 1440 × 2560 | 358 px | 896 px | 86 px | 1268 × 1306 |
| 1080 × 1920 | 269 px | 672 px | 65 px | 950 × 979 |
Normal posts leave more room than ads. See safe zones for Reels, TikTok and Shorts, or drop a frame into the free safe zone checker.
TikTok in-feed ad specs
| Spec | Non-Spark Ads | Spark Ads |
|---|---|---|
| Ratio and minimum size | 9:16 at 540 × 960 or more (recommended), 16:9 at 960 × 540 or more, 1:1 at 640 × 640 or more | The organic post as it is |
| File types | .mp4, .mov, .mpeg, .3gp, .avi | .mp4 or .mov |
| Length | Up to 10 minutes | No restriction |
| File size | 500 MB or less | Not listed |
| Bitrate | 516 kbps or more | Not listed |
| Ad caption | White, fixed font, no clickable links, @ mentions or hashtags | Taken from the organic post, up to 4 lines with emojis |
| Profile photo | 98 × 98, JPG or PNG, under 50 KB, key element in the center 66 × 66 | The account's own profile |
| Account name | One line, 20 characters, or 10 in Chinese, Japanese and Korean | The account's own name |
Source: TikTok Auction In-Feed Ads. TikTok's video advertising guide adds three recommendations: export at 1080 × 1920 or higher, use 9:16 video for full-screen impact and keep most ads at 21 to 34 seconds.
TikTok does not publish safe zone margins in pixels. Its specs page says the safe zone depends on the ratio, the caption length and any extra formats such as anchors. It offers safe zone files to download, in standard and Arabic layouts, with and without anchors. Lay the right file over your video before you upload.
One ad for Meta and TikTok
One 9:16 master covers most placements: Facebook and Instagram Reels and Stories, Instagram Feed and TikTok. Export it at 1440 × 2560 for Meta. It is above TikTok's 1080 × 1920 recommendation, so TikTok takes the same file.
Make a second 4:5 version at 1440 × 1800 for Facebook Feed. Keep all text inside Meta's safe zone in both.
Keep the file under 500 MB for TikTok. A 30-second ad at 1440 × 2560, 30 fps and about 14 Mbps is close to 55 MB. Ad lengths are in how long a video ad should be.
Make both versions in Vidova
Vidova's AI agent edits your clips on a timeline and can reframe each shot by tracking a face or a product, so the 4:5 version keeps the subject in frame. Vidova keeps versions of a project, so each size stays as its own cut.
Make two versions of this ad. First 9:16 at 1440 × 2560 for Reels, Stories and TikTok, then 4:5 at 1440 × 1800 for Facebook Feed. Track the product in every shot. Keep the logo, the price and the offer out of the top 14%, the bottom 35% and 6% on each side.
On a vertical project the 1440p export is 1440 × 2560 in H.264 with AAC audio, which matches Meta's specs. You can start free. Paid plans start at $19 a month, remove the watermark and export up to 4K at 60 fps.
Related guides
Sources
All pages checked in October 2026.
- Meta Ads Guide: Facebook Feed video ads
- Meta Ads Guide: Facebook Reels video ads
- Meta Ads Guide: Facebook Stories video ads
- Meta Ads Guide: Instagram Feed video ads
- Meta Ads Guide: Instagram Stories video ads
- Meta Ads Guide: Instagram Reels video ads
- TikTok: Auction In-Feed Ads specs
- TikTok: video advertising guide
